Britannia’s First Window Display is ‘Good as Gold’

Many years ago, the fictional character Dick Whittington coined the phrase“London streets are paved with gold” and if you have found yourself walking down St James’s Street in London recently, one particular shop certainly appears to be paved in gold!

The Royal Mint has teamed up with the iconic Sharps Pixley, to ‘dress’ the windows of their shop front.  Sharps Pixley is regarded as the flagship bullion store in the UK, so the Precious Metals team was delighted to work on producing a dramatic and inspiring design for both customers and passers by to admire.


The eye-catching window features Britannia – the female warrior who is an emblem of Britain, steadfast and ready.  Since she was chosen to adorn the very first Britannia bullion coin in 1987, she has been acclaimed as a modern masterpiece.  Standing firm in the eye of the storm, she displays an unyielding resolve.

The gold trident and Corinthian helmet synonymous with Britannia stands in front of  crashing waves, a dramatic golden scene to catch the eye of those walking by.   The Royal Mint offers a range of Britannia inspired precious metal offerings including gold coins and bars.



Have you seen the window? We’d love to hear your thoughts on social media, use #TreasureforLife to share pictures and comments with us.

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